December 16, 2024
Exploring Alternatives to Ring Doorbells in Multifamily
Key takeaways
- Ring doorbells, designed for single-family homes, pose significant legal and privacy risks when used in multifamily communities.
- The Level Doorbell, designed specifically for multifamily, minimizes legal exposure and streamlines operations while delivering a superior resident experience.
Ring is undoubtedly the gold standard in single-family video doorbells. The name is so ubiquitous that it’s often the first brand owners and developers consider for their multifamily communities.
But when applied to multifamily properties, Ring doorbells fall short. Designed specifically for single-family homes, Ring fails to address the unique complexities of shared living spaces, introducing significant legal, operational, and privacy concerns.
Multifamily owners and developers seeking a video doorbell solution need a smarter, more tailored alternative.
Demand for video doorbells is high
- 64% of renters are willing to pay an extra $35.64 per month for a video doorbell.
- 42% of renters find it “highly valuable” to monitor activity and communicate with visitors remotely.
Plenty of property staff can confirm the prevalence of video doorbells in multifamily with a walk down the hall — it’s not uncommon to find that residents have installed their own doorbell cameras, often without permission.
The problem with Ring doorbells for multifamily properties
Installing Ring doorbells at multifamily communities can lead to legal exposure for ownership and privacy concerns among residents that create problems for management.
Legal exposure
For multifamily property owners, Ring doorbells present a significant legal liability because they can capture video and audio in shared spaces, creating a compliance minefield. The consequences? Costly lawsuits, tenant complaints, and reputational damage that could have been avoided.
Key issues include:
Surveillance of shared spaces
Although many jurisdictions allow video surveillance in shared areas like lobbies, gyms, and hallways, the rules vary widely, and missteps can lead to trouble.
For example, California law permits cameras in some shared spaces but draws the line at areas where tenants have a reasonable expectation of privacy. This would forbid cameras placed at angles that could capture the inside of a tenant’s apartment.
Moreover, most states have laws that make it illegal to record audio of anyone without their consent. In California, all parties involved in a conversation must consent to being recorded, while in other states, like Georgia, only one party must consent. Either way, a Ring doorbell installed near a hallway or common area could inadvertently capture private conversations, potentially violating these laws and opening the door to liability.
Unauthorized footage sharing
With Ring doorbells, residents can download and share recorded footage without oversight. If this footage includes other tenants or shared spaces, it could lead to disputes or even legal action, particularly in cases where privacy laws are violated.
Resident-installed devices
Communities that don’t provide video doorbells might see residents take matters into their own hands. When residents install their own Ring doorbells, the risks multiply.
Poor placement can lead to cameras recording neighbors’ doors and windows. Without management oversight, these installations become a liability, putting the property at risk.
Privacy concerns
Privacy issues often escalate into resident disputes, leaving property staff to manage complaints. Getting staff involved in these disputes leaves them unavailable to address more pressing issues.
Additionally, Ring’s data-sharing practices raise alarms:
- Third-party data sharing: A report by the Electric Frontier Foundation found that Ring, owned by Amazon, shares user data with companies like Facebook and Google’s Crashlytics, and others. The report mentions that data can be pieced together to form detailed profiles of users, which poses risks of misuse or hacking.
- Lack of control: Residents may not realize the extent of data being shared, eroding trust in property management and their overall living experience.
How to choose a video doorbell for multifamily
Not all video doorbells are created equal — what works for a single-family home won’t necessarily work for a multifamily property. To meet the unique demands of your communities, you need a solution designed with multifamily living in mind.
Here’s what to look for:
- Deep integrations: Ensure the doorbell works seamlessly with your smart apartment platform so that staff and residents don’t have to juggle multiple apps.
- Privacy safeguards: The doorbell shouldn’t constantly record footage, and residents shouldn’t have the ability to download and share video or audio externally.
- Control and oversight: Doorbells should be installed and managed by property staff to ensure compliance with privacy laws and operational consistency.
The better alternative to Ring doorbells for multifamily
Enter the Level Doorbell — the only video doorbell on the market designed specifically for multifamily properties. Available exclusively through Ambient, the Level Doorbell addresses the unique challenges of multifamily environments while delivering a superior resident experience.
Benefits of the Level Doorbell:
- Minimized legal exposure: Level Doorbell stores 20-second video clips for 72 hours, avoiding the pitfalls of constant recording and unauthorized footage sharing.
- Enhanced resident experience: Residents can remotely see and greet visitors while maintaining privacy and security.
- Streamlined operations: Level Doorbell integrates seamlessly with Ambient, simplifying access management for residents and reducing operational burden.
- Peace of mind: By addressing privacy and security concerns, Level Doorbell fosters trust and satisfaction among residents.
Insights from the field
Explore work and research reflecting over a decade worth of experience and leadership in the multifamily space.